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Friday, June 08, 2007
We haven’t had any problems yet.
YET!!!!The most used word to avoid crisis planning and the most predictive word to prove the need for crisis planning.
As a crisis manager, “yet” is the most frustrating word I hear. It reminds me of the statistic about burglar alarms. People don’t install them or use them until their home is broken into. (A confession here: We became lax about using our home alarm and, sure enough, were broken into in the middle of the night as we slept. You can believe we’re fanatical about using it now!)
So, back to my future clients. Please don’t wait till you experience officer or employee malfeasance, a disastrous accident, or even a natural disaster to call me. Let’s work together now to plan for the “yet.”
Labels: crisis_communications, crisis_management
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