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Sunday, March 04, 2007

Communications by Committee Creates a Crisis

I think I’ve discovered the ultimate communications crisis: devising, much less executing, a communications plan for a large, disparate association of organizations with one common goal but many different motivations.

Can you imagine a baseball team with no coach? Or the universal image of herding cats? That’s what I’m dealing with as the PR counsel for one of the member organizations. Their main mode of internal communications is a series of e-mails that reveal their SAT test scores on reading comprehension. The secondary mode is a series of irregularly called and irregularly attended meetings. AARRRRRRGGGGHHH!

These people, for the most part, are totally confident they know what’s important and are not listening to their communications people who are trying to work together in spite of their clients.

What would you do with such egos? How would you herd these cats?

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