Services
Services
Public Relations
Public relations is so much more than professional BS.
Public relations succeeds when the target audience is determined, a clear message is defined and the message is presented in the language of that audience. The next step is knowing where and how to spread the message.
Persuasion Communication leads you through the myriad possibilities toward successful public relations.
Media Relations
Your guide to the dark side.
Here’s a secret: Many of the best public relations professionals began life as reporters! But we “crossed to the dark side,” as our reporter friends would say. That’s how we know what reporters want and what they need to do their jobs. Believe it or not, the news media can be your best friend if you treat them with respect and provide timely, useful information. This includes news releases with actual news, not just fluff; instant accessibility to answer questions and connect with the client; and a reputation for honesty.
Persuasion Communication is your guide to the dark side.
Message Training
Experts need the most help.
Culling a memorable message from a mountain of information can be most difficult for the person who knows the most about a subject. Sometimes that means knowing when to shut up! We provide “message” training, not just “media” training, because your message has to work with more than the news media.
Persuasion Communication helps you discover and deliver that memorable message. This includes one-on-one or small-group training with video for instant feedback.
Crisis Management
Not all crises are as predictable as a hurricane or flood. Most sit smoldering within an organization waiting for the spark that ignites the problem. The best defense involves advance scouting, steps to remedy the problem before it flares up, and detailed plans for managing those that escape to the news media, stockholders or even staff.
Pam Baggett has experience with hurricanes, floods, tornadoes and forest fires as a public information officer for the Federal Emergency Management Agency. But working with a natural gas distributor, professional associations, hospitals and nonprofit organizations presented more surprising crises! What’s hiding in your organization?
Persuasion Communication is your advance scout to warn of danger and plan for survival.